Báo cáo Global Consumer Trends 2024 – Xu hướng tiêu dùng 2024 từ tại thời điểm xuất bản vào tháng 11 năm 2023
1. Ask AI
This technology will become more deeply woven into our daily lives, so businesses need to leverage generative AI to improve personalisation and enrich customer experience.
2. Delightful Distractions
Delightful Distractions invigorate and uplift emotions. These thrill-filled and feel-good moments can leave a meaningful impression.
Brands that find opportunities to sprinkle in bliss – from touchpoints to campaigns – will build strong connections with customers.
3. Greenwashed Out
People are Greenwashed Out. They know their eco-friendly choices help to an extent, but real change needs to be a collective effort. So, consumers are pushing responsibility back on businesses.
All organisations must take ownership of their carbon footprint and prove their positive impact.
4. Progressively Polarised
The charged-often divisive-nature of these issues will intensify the Progressively Polarised landscape. How consumers react to brands that take a stance can be unpredictable.
Businesses need to approach hot-button with care and remain authentic to brand ethos.
5. Value Hackers
Inflation instilled a new financial mindset, people hunt for the best deals. Value hackers find clever ways to maximise their budgets without sacrificing quality.
Businesses need to step up incentives, innovate around affordability and cater to cost-conscious needs.
6. Wellness Pragmatists
Optimal health without hassles. Consumers want quick, effective solutions that enhance their bodies and minds. Proven efficacy will influence purchase choices.
Products need to be backed by facts and easily blend with current habits. Companies should offer practical options that leverage the power of science and technology.
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